An Online Marketing System – What Makes An Effective Online Marketing System?

Looking for anonline marketing system? Want to know how one will benefit you and help you grow your business? The following article will help you in knowing what an effective online marketing system is and what it should do for you and your business.It has been said a thousand if not a million times that systems work, people don’t and I would heartily agree with that concept. Here is an example of it in action, do you think you could cook or make a better hamburger than MacDonald’s? I am sure the answer is yes in most instances, but can you build a better business than McDonald’s? Well I am guessing the answer to that is no because your sat here reading this article looking for a marketing system. You see MacDonald’s is fantastic business made up of numerous systems, hence why that worldwide corporation is run at ground (customer facing) level by people primarily under the age of twenty. They are shown how to operate and use the system and away they go.When you are marketing online you will need two systems in place for your business to succeed. The first is your sales funnel and the other is your time and work implementation system. Let me address the sales funnel first.The sales funnel as the first part of your online marketing system.A sales funnel is a process in which you draw the prospect through readily offering them information or services to help them in their quest or cause all the time priming them or warming them up ready to purchase from you. The number one mistake of a lot of people when working online is to drive traffic straight to a sales page, yes some mud will stick and you will make a sale or two. Why not drive that same traffic to a landing page that will offer them something in exchange for a name and email address. This could be in the form of a video, an eBook, free report anything of value that can help people.Now you have people onto your list you can begin to market to that list exclusively, offer those products or introduce them to products that will help them in their quest to achieve whatever it is they want to achieve. A word of warning here, you are looking to create repeat business as well, do not sell your list rubbish, make sure what you sell is of prime quality and that you have tested or used it yourself personally. So really your online marketing system in a nutshell is this:
a) drive traffic to a landing page,
b) capture data and bring on to your email list
c) Build a relationship with that list
d) Market to that list.Time and work implementation as the second part of your online marketing systemThe second part of your online marketing system that should be in place is your time and work implementation schedule. Make sure when it comes to actually marketing your business and driving traffic to your landing page, or creating your website or broadcasting to your list, whatever task that needs to be done for your business, make sure the time is scheduled in for you to do it. This is so important when working online because the internet is the most distracting place in the world to be working, it is so easy to flit from one site to another and then another and get nothing done. Write down exactly what tasks you will do and when. Stick to the plan and you will succeed no doubt about it.To help build your own marketing system and sales funnel for whatever business, service or product you are selling, please feel free to check out the link below.

Three Time Tested Online Marketing Strategies

Creating visibility for your business online can seem like a daunting task. There are many different options to choose from and you’ll likely find yourself in “analysis paralysis” if you try them all at one.That said you simply can’t ignore having an effective strategy for marketing your business online. It is quite simply one of the most reliable and affordable ways to let the world know “Here I am! Here’s how I can help you.” Even if you primarily do business in person with people in your local area, I guarantee you your prospects are looking for you online. So you want to make it easy for them to find you and to say yes to what you have to offer.There are dozens of strategies you could try, but the smart, simple and profitable way to tackle online marketing to narrow your focus to just a few key techniques. In our efforts to help as many solo service professionals as possible, we have found that online marketing works extremely well. In fact 25% of our clients over the past 18 months have connected with us as a result of finding us on the Internet. Following are three of the online marketing methods that have worked particularly well for us:1. Email marketing – Building an email marketing list and regularly sending actionable tips will help you build a strong relationship with your ideal prospects and keep you “top of mind” when they are ready to buy the solutions you offer. In order to build your list, you’ll need a compelling FR.EE offer on your website that you give in exchange for a visitor’s name and email addresses. Consider a pdf report, audio training or kit that specifically addresses a problem your target market is facing. Once they’ve subscribed to your list, deliver a short series of targeted, solution focused emails (via autoresponder) AND a regular content-filled email newsletter so you can share your expertise and position yourself as a problem solver.2. Podcasting – Your audience is just as busy as you are! Sometimes it’s easier for them to listen to your content than read it. That’s why podcasting is such a great option for marketing your solutions online. A podcast is simply an audio file you listen to a web page. To create your own podcast, you’ll record a short three to five minute audio and distribute it across the web. Your listeners can subscribe to your channel and be updated each time you post a new episode. Of course, as is the case with all of the content you create, you’ll want to focus on helpful, actionable information is easy for your listeners to implement.3. Video marketing – Video is becoming a bigger and bigger part of the online experience, so you should definitely be using it to market your business. Video marketing can be as simple as speaking directly into the camera and delivering content that is helpful to your audience. You can also create training videos from PowerPoint presentations, where you combine your podcast and a few slides or by recording screen shots from your computer. There are plenty of opportunities to distribute your videos, from your own website to popular video sharing sites like YouTube.com.The best part about these three techniques is that you don’t have to “reinvent the wheel” to create content for your emails, podcast and videos. For example, you can take the article from your email newsletter and record it as an audio (now you have a podcast), as well as turn it into a video. You get three unique pieces of content from one source!Online marketing doesn’t have to be overwhelming if you focus on simple strategies that work. These three methods are time tested and proven to help solo service professionals just like you increase your visibility, get more clients and see bigger profits.

How To Use “Old-Fashioned” Online Marketing To Boost Your Business

If you were to open a new Google search window and type in any keyword relating your business (if you were Ikea, you might type in ‘furniture’, for example), you will be met with a virtual wall of competition. You will need to sift through aggressive AdWords pitches and sneakily optimized websites in order to sus out who you are competing against. But are there any “old-fashioned” online marketing techniques that you could be using?Generating leads and marketing dataThere is a wealth of information available online that can help you to generate some highly helpful marketing data, and even some leads for your business. If you worked for a web design company, for example, you could scan listings through websites such as Yelp, Google Local and the Yellow Pages for businesses that don’t have much of an online presence. Record their contact information to use for an email online marketing campaign that is targeted at generating business from companies that lack an internet persona.Finding the decision makersOnce you have created a list of businesses that you are planning on marketing to, you need to start the process of getting your foot through the door. Many companies, smaller ones especially, receive marketing information on a daily basis, which can make it very difficult for your information to reach someone who has the power to say ‘yes’. Emails to customer addresses (you know, the traditional ‘[email protected]’ ones) are often blocked or deleted by receptionists who simply do not care about passing information on. As a part of your online marketing campaign, utilize networks (such as LinkedIn) and the company website to determine who the owners and managers of the businesses on your list are. Often, you can find out their personal email addresses and contact them this way.Look for uncompetitive prospectsA lot of people are yet to take their internet marketing campaign to a more local level – instead they are too focused on marketing to the wider population. It is actually possible to generate a substantial amount of new business (as well as return and referral business) by marketing locally, so you should take advantage of the local online marketing resources scattered across the web, such as Google Maps, Google Local and other review sites.Unfortunately, search engines are rife with competition these days – larger businesses can afford to pay for AdWords or related web marketing adverts that constantly place them on top, and other businesses utilize sneaky techniques that aren’t entirely ethical but get them great results for the time being. Why not use some of these “old-fashioned” online marketing techniques to see whether they generate some more business for your company?