One of the most effective means to promote your online business would be through internet marketing. This is the case, whether you happen to own a medical store, fast food cafe, pet shop, or anything else that would depend on how well you position yourself online. Even though you make use of aggressive offline marketing techniques, without a powerful internet marketing strategy, you stand a chance of losing a large chunk of your customers to online businesses who already have a strong online presence.Guerrilla Solutions happen to be a Web Marketing Expert who has the ability to provide answers to lots of questions from business owners who also wants their share of the online world. The type of questions they struggle with may include; How do I market my business online? What do I need to do to drive customers to my business?Popular Online Marketing Strategies Used to Attract VisitorsOne of the more popular strategies used would be PPC (Pay per click). Ads you placed will show up in prominent places on the search engines once someone used particular keywords to conduct their search with. Once your visitors click on the ad placed, they will be redirected to you landing page or website. You will have to bear the cost of the click as set by the ad network you made use of. This marketing technique has a twofold purpose. Search is referred to as pull advertising where you would attract the users who actively search for your products. Whereas the actual ad being displayed would be called push advertising in that it is you who have your ads displayed on landing pages or sites where the visitors go to.Another kind of online marketing strategy would be banner advertising. Your banner image would be displayed on various sites, and similar to PPC, once someone clicks on your banner image, they would be redirected to your site where they would be able to purchase your products or services. This is also known as digital media buying.Other known web marketing techniques used would be email marketing, blogging, social media marketing, SEO, etc. All of these are unique in their own way. Your success depends on how well you get to implement each one. What would be the right way to engage in web marketing? Many business owners are baffled by this question. You need to have a proper understanding of the basics of online marketing, then apply it correctly to stand a chance of being successful. In today’s competitive environment, it is crucial to get your marketing right, which can be achieved through professional guidance.Online Marketing
When you travel many times a year because your business demands it, reducing travel costs, personal safety concerns, stress and other travel related issues is important, since you might save yourself many uncomfortable situations that might affect your business directly.If you are a frequent traveler, you should be keeping track of all your frequent flyer miles and points in one secure place in order to track different awards program and take advantage of any tour packages that can be redeemed of all accumulated points because of business travel. Be aware that some programs also offer follow up points for hotels and rental cars so you can take advantage of all kinds of opportunities.When you are at the airport, be certain to keep an eye on your luggage and personal belongings. Even though there are surveillance cameras and security systems deployed on most airports, you should always remember to carry all your belongings with you and not let any stranger to get too close to them.By using latest communication technology, you can anticipate difficulties of travel and stay on schedule by having information and knowledge into the palm of your hand. Many frequent business travelers never leave home or office without their smart phones that help them stay informed on every part of their trip, such as flight schedules and possible delays because of weather conditions at airports. If you are always connected, even in those situations you can be connected with your office and check electronic mail and important incoming text messages. You can also tell your colleagues in advance if you will be able to arrive on time to your destination.When you have a security system installed at home, you could also have an internet connection to surveillance cameras installed there, in order to check periodically what is happening at home when you are not around. Being connected this way, you are always in communication with your beloved ones, and can feel better about their safety when they are at home.If you have updated information on air transport and connectivity with your colleagues, all small scheduling changes can be handled with administrative tasks that will reduce impact on efficiency of your plans and will help you manage your journey as well. This will leave you more time to deal with work related tasks.When travelling for business, reducing costs is also an issue, so having information about hotel and non-hotel accommodations for working day periods is a common trend among frequent travelers. Many alternative accommodation facilities may appeal to executives who need to travel regularly for business.Check security measures at hotels where you stay when travelling outside your country. A good hotel will always have security systems insalled and fully operational, in order to keep you and your belongings safe.Some important issues such as low cost or free access to kitchen, washing and ironing facilities are becoming popular because they lower costs and increase of sense of being at home specially in case of longer stays.It is important to choose accommodations that are near convention and conference halls, since traffic can be inconvenient in some places around the world.One last important thing when travelling for business is to feel assured that your family stays safe at home, knowing that some security devices are installed and deployed correctly. Always check safety equipment thoroughly before travelling, bringing safety to your beloved ones.
IntroductionThe death of Osama Bin Laden does not conclude the global threat of terrorism but in many instances it will trigger a new wave or business travel threats. If you want to know more on how the killing of Osama Bin Laden will affect business travel then you need to read this article. This article will identify the major delays, disruptions, risks and threats to business travel as a result of this high profile leader’s death. By the end of the article you will know the key issues affecting business travel as a result and be able to identify the primary areas for travel planning and risk management focus.Bin Laden’s DeathThe death of Osama will no more signal the collapse and conclusion of global terrorist events than if the CEO or chairman of a major multi-national were to die also. Global and local terrorism threats are made up of networks, many redundant and independent of any one single point of leadership. Standing Armies, Air Forces and Navies are also constructed along such lines. Would the death of a General bring an Army to a halt? Not likely. Therefore, while being a major news and emotional event for many it will have little to no effect on the command and control of sympathetic terrorist groups. It will embolden some to act, rally to the cause and even further elevate Bin Laden as an icon for their actions, much the same as Che Guevara has evolved as the face of freedom fighters the world over.TerrorismTerrorism remains a minor threat to business travel based on the volume of travel and those affected. The responsibility and duty to combat such a threat still remains within the government realm and not that of corporate entities although they do need to be aware of developments and capabilities for local governments to combat or prevent attacks to ensure their travellers do not become targets or affected. Business travellers will still be more likely to be affected by delays, disruptions and threats from more routine and frequent issues such as motor vehicle accidents, illness, airline disputes and bad weather.The Real Threat to Business TravelThe real threat to business travellers in the wake of the death of Bin Laden will be the subsequent response by the global aviation security and government intelligence agencies. Most will view this result as a success but also be immediately focused on the potential for reprisal. Many individuals and groups are already in the advanced stages of planned attacks but others may rush to action and attack in support of Al Qaeda or Islamic extremists. Their single-minded attention on these issues will result in greater inconsistencies, delays and threats to business travellers.Airport SecurityAirports will become even more unpredictable as to what and how security measures are implemented and changes are all but guaranteed. These changes will further disrupt the efficiency and flow of check-in, boarding, screening, arrivals and departures. However, the effects and approach will not be universal nor predictable to the average traveller and delays, disruptions and missed flights will results and further impact the effectiveness and efficiency of business travel. Company risk and security managers may also be on a hair-trigger and cease, suspend or defer business travel until they get “more information” on the situation, further compounding the issue. If history is any indication, any minor or major incident in the coming weeks and months will result in knee-jerk security treatment solutions that impact more travellers than it prevents terrorists.Affected DemographicsProfiling and heightened security measures will be applied to specific ethnic groups, nationalities and those traveling through identified travel corridors. Once again this will be inaccurate, inconsistent and opaque to the majority of travellers who will suffer the wider effects and possibly even personal effects of such changes. Those traveling from the Middle East, of Pakistani ethnicity, Muslims, single males, those with beards, women in burkas, travellers with no check-in luggage, those paying by cash or even those that “act funny” at the airport will all draw the attention of someone who is looking at reasons why someone poses a threat or could jeopardize air safety and security, therefore requires interception.ConclusionThe world is no safer or riskier than it was the day before Osama Bin Laden was killed. The subsequent actions and reactions following his death however will impact the landscape in which business travellers journey through. Hopefully it will be short-term but should we see the slightest hint of threat or reports from the government agencies then we are all likely to be subjected to greater delay, disruption and risk due to this relatively low level threat. Osama’s death will not signify the end of terrorism, business travellers need to remember there is continued and greater threat from the more routine, airport security will have it’s ups and down in the coming weeks/months and the color of your skin, accent, religion and point of origin will all play a role on how you are viewed by the various security agencies.While this event should not have had any major impact upon business travel, in reality it will. Now you know what the real threats are, you should prepare yourself and your travellers for the road ahead to ensure they continue to remain productive, efficient and safe during the course of their various business travel demands.